Terrible Terrible eBay Policy News (and some good news)
March 29, 2008 Trends and News No CommentsIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
It was my impression that the new classified ads wont be such a bad thing. Earlier, eBay reps stated that it WAS ok to list direct checkout/paypal buttons on classified ads.
However, as of yesterday, Brian Duke from eBay stated that it is NOT ok to list any links inside classified ads that either:
- Offer a direct checkout button
- Link to a website where buyers can purchase more items off eBay
Here is the question an answer that clarified this rule for us.
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So what does that mean. That means NO affiliate marketing or clickbank links, NO buy now paypal links, and NO instant sales from Classified Ads.
TRAGEDY!
But, what’s the good news?
Glad you asked. The good news is, you CAN place email capture forms on Classified Ads. In fact, thats the ONLY thing you can do.
You can either place your phone number (not good for digital item sellers), or place an email capture form with an autoresponder set up (very good for digital item sellers)
How can you make money off an autoresponder?
Let’s think for a second. If you normally got a sale conversion ratio of 3%, you were doing pretty good.
BUT, that was for a direct sale.
Now, we will be focusing on getting the EMAIL signup. You can look at signup ratios of 10+% on a great squeeze page (just means sales copy designed to squeeze out emails only)
So, you take this new 10+% signup rate, and watch what happens to your autoresponder. You can set your autoresponder to do MANY things:
- Promote your product and website via email
- Promote CLICKBANK or any other affiliate products via email
- Save their email in your list to promote MORE products for infinite years to come (until they unsubscribe)
So, normally when you would have just made $10 profit off one sale, now you can make $100’s profit from each person if you look at the long run marketing.
Why is this possible? Simple, Because email signups are HIGHLY TARGETED ads, and most of the time these people would have simply clicked X and not purchased your item (using the original eBay Buy It Now format).
But NOW, there is no cost involved for them to sign up for your email list, its FREE for them, so you can see a LOT more signups. Once your got their HIGHLY TARGETED email, you can sell to them like crazy.
How do you highly target people? Thats all up to your Classified ad Title, and item description.
I want to let you know that its not neccessary to have an insanely long squeeze page just to get their email. In fact, short squeeze pages (1 -2 pages at max) work best for getting emails. .
That’s it for this post.
Let me know your guy’s thoughts and comments.
Peace,
Rich Boy
